It was occurred. Finally, Ralph Lauren has created an online e-commerce site for their Rugby line. This clothing label was launched by RL in the fall of 2004 with their flagship store gracing Newbury Street in Boston. At present, they have 12 storefronts with plans to launch more over the coming years. They do not adhere to the Vineyard Vines definition of preppy with borderline neon pinks, greens and oranges; instead they adhere to a more subdued, subtle definition of prep with their mainstay being rugby shirts. I will say that the experience of going in their store is far superior as it is a visual overload of all things preppy in the skull & cross bones fashion; however, a meager site shows promise of beefing up as their clothing collection grows over time (I hope).